Last updated : July 16th, 2018

This Privacy Policy applies to (the “Site”) and all other websites owned and operated by Smartduvet (the “Smartduvet”, “we,” and “us” includes all of our affiliates and subsidiaries).

The Privacy Policy explains how we may collect, use, and disclose Personal Information (as defined below) that we obtain through the Site, your communications with us, or from third parties.


Personal Information (“Personal Information”) means information that alone or when in combination with other information may be used to identify, contact, or locate you, such as: name, address, telephone number, email address, social media account information, including without limitation Facebook, Google, and Instagram, birth date, credit card information, billing address, IP address, images, purchase history, and shipping information that you provide by content of any communications you send to us. Non-Personal Identifiable Information (“Non-Personal Information”) is aggregate information. This may include demographic information, user behavior data from web interaction metrics tools, and any other information that does not reveal your identity. Non-Personal Information may be connected to other information we collect from you.

We may collect Personal Information when you choose to provide it to us including when you (i) purchase the Smartduvet on the Site (ii) use the Site and (iii) communicate with us. We may also collect Personal Information by using cookies, pixels, server logs, and other similar technology as you use the Site. Please note that we may use third party service providers to help operate the Site and these third-party service providers may collect Personal Information from our Site as well.

We use Personal Information to facilitate and improve our services, and communicate with you. We may also use your Personal Information about you for the following purposes (i) to establish or maintain our relationship with you (ii) to contact you and respond to your requests and inquiries (iii) to provide you with services you have requested (iv) to keep you informed of products and services we think may be of interest to you (v) to assist you while you use the Site (vi) for business administration, including statistical analysis (vii) to improve the Site by helping us to understand who uses the Site and how they are used and (viii) to comply with applicable laws, regulations, and codes of practice.


Notwithstanding any other provision of this Privacy Policy to the contrary, we reserve the right to disclose and use your Personal Information if we believe that we are required or permitted to do so (i) to our professional advisors, including lawyers, accountants, tax advisors, and auditors (ii) to debt collection agencies and other parties that assist with debt-recovery functions (iii) by law (iv) in response to legal process (for example, in response to a court order or a subpoena) (v) to enforce our other terms, conditions, or policies (vi) to protect the rights, privacy, safety, or property of We, you, or others; and/or (vii) to permit us to pursue available remedies or limit the damages we may sustain.

We may share Personal Information with our vendors and service providers who perform services on our behalf. These third parties are authorized to use your Personal Information only as necessary to provide these services to us, including but not limited to (i) providing customer services including fulfilling orders, delivering packages, and communicating with you about your order (ii) payment processing (iii) conducting research and analysis (iv) measuring and improving the performance of the Site (v) detecting, preventing and remediating fraud or other potentially prohibited or illegal activities. We require third parties who perform services for us to agree to treat Personnal Information about you confidentially and securely and only for the purpose of performing services on our behalf. Because Non-Personal Information does not personally identify you, we reserve the right to use Non-Personal Information, and to disclose Non-Personal Information to third parties, for any purpose.



We maintain reasonable physical, administrative, and technical safeguards to protect Personal Information from loss, misuse, or unauthorized access, disclosure, alteration, or destruction. Our personnel and the personnel of our affiliates are provided access to Personal Information about you only if they have a need to know the information in connection with a legitimate business purpose, such as the provision of services to you.


A cookie is a small file placed on your computer by a website that uses the cookie to store information about your use of the website to help users navigate websites efficiently, as well as to provide information to the owner of the website. There are two general types of cookies: session cookies and persistent cookies. Session cookies are only used during a single session online and will be deleted once you leave a website. Persistent cookies have a longer life and will be retained by the website and used each time you visit a website. Both session and persistent cookies can be deleted by you at any time through your browser settings. When you visit the Site, we may place a “cookie” in order to improve your experience by recognizing you when you return to the Site. We also allow our affiliates and third-party vendors to use cookies on our Site. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you use our Site.


We may contact you periodically by e-mail, social media, or text to provide information regarding events, products, services, and content that may be of interest to you, unless you advise us that you do not wish to receive marketing or market research communications from us. If applicable law requires that we receive your explicit consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your explicit consent.

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. We are not responsible for removing your personal information from the lists of any third party who has previously been provided with your information in accordance with this policy.


If Smartduvet is involved in a merger, acquisition or asset sale, your Personal Information may be transferred. We will make reasonable efforts to provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.


By using the Site, you will transfer data to Canada and by choosing to visit the Site or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the Province of Quebec, Canada and the adjudication of any disputes arising in connection with Smartduvet or the Site will be in accordance with the


The Site is not intended for children under 13 years of age, and we do not knowingly collect Personal Information from children under 13. If you are under 13, do not use or provide any information on the Site. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us as described below.


We may update our Privacy Policy from time to time. Any changes to this Privacy Policy will become effective upon posting of the revised notice on the Internet or as required by law. You are advised to review this Privacy Policy periodically for any changes.


If you have any questions or concerns regarding this Privacy Policy, please contact us at